Assia Grazioli-Venier

Assia Grazioli-Venier is a founding partner at Muse Capital and its sports advisory arm Muse Sport. She is a global leader in venture capital, strategic partnerships, and consumer innovation. A visionary in the commercialization of emerging sports and a leading force in women's healthcare innovation, she is an early backer of today's most sought-after entertainment properties and pioneering medical solutions for underserved needs. 

One of Assia's core investment theses is that women's healthcare and women's sports fuel each other's growth. In sports, while on the Board of iconic soccer club Juventus she helped launch Juventus Women and a suite of Juventus-operated properties; she then played a key investor role in Michele Kang acquiring the NWSL's Washington Spirit, and recently became Chair of the upcoming Women's Pro Baseball League. Muse Sport now touts early investments and advisory positions in SailGP, Washington Spirit, Miami Pickleball, Just Women's Sports, Therabody, and Sports Innovation Lab.  With Muse Capital’s remit of investing in the future of how consumers “care, play and live," Assia is a first-mover who backed fast-growing women’s healthcare technologies like Midi Health, Conceivable Life Sciences, CoFertility, Sequel, and Eli Health - companies that proved the women's health market is one of the most compelling commercial opportunities of our time. Assia previously was at the forefront of technological disruption in digital media and played a key role in Spotify’s global expansion from 2010 to IPO.