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James Vincent

Founder & CEO at FNDR | Storytelling advisor to founders: Steve Jobs at Apple, Brian Chesky at Airbnb, Evan Spiegel at Snapchat | Storytelling Masterclasses, Speaker

 
30 May - 10:45 am
Assolombarda Servizi, Sala Bracco, Via Chiaravalle, 8, Milano

Workshop
Storytelling in the age of AI
How to 'human-craft' your businesses narrative

If AI is the 'mechanization of humanity', then how do we ensure that we tell our stories and build our business to best express what makes us human. The workshop will share inspiring case studies of storytelling projects James has done with founders for major AI companies from Silicon Valley to Europe.

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James Vincent

James Vincent, founder and CEO of FNDR, is renowned for his storytelling skills. His career has led him to work side by side with some of the most innovative entrepreneurs of recent decades. As CEO of FNDR, James leads a team of the world's most experienced consultants and storytellers, personally engaging in most consultations to offer his vast experience and vision to founders seeking FNDR's guidance. He helps them navigate both the broader context and the daily challenges of managing their businesses. James Vincent spent over ten years at Apple, working alongside Steve Jobs, where he crafted the narrative and communication for disruptive products like the iPod, iTunes, iPhone, App Store, and iPad. During this time, in 2006, he founded Apple's exclusive partner agency, Media Arts Lab, where he also served as CEO. Under his leadership, the agency grew to include over 500 people in 6 offices worldwide. After his tenure at Apple, James Vincent became a key advisor to Airbnb's founder and CEO, Brian Chesky, shaping the user experience globally. Specifically, Vincent provided comprehensive brand development advice for Airbnb and worked internally to develop the minimum viable product (MVP). This effort culminated in the launch of "Experiences" as a significant part of the Trips platform in November 2016. More broadly, his entrepreneurial and storytelling abilities have helped launch successful companies such as Snap, Glossier, Sonos, Farfetch, Gro Intelligence, Patreon, Sorare, and Scale.ai, to name a few. James Vincent is also a guest on Fast Company's podcast "Most Innovative Companies," where he shares his knowledge and experiences with an audience interested in innovation and entrepreneurship.

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